STEPS FOR MARKETING TO YOUR LOCAL LINKEDIN CONNECTIONS: 1. Create your marketing copy in an MSWord document 2. Be sure to include links to your events or landing page e.g. www.integratedalliances.com 3. LinkedIn now turns these into Hot Links in the message body 4. Add Affiliate codes to the end of the landing page url if appropriate 5. Login to your account on www.linkedin.com 6. Click on View My Profile 7. Click on Forward this Profile (small link right above your name) 8. This brings up the Compose Message screen 9. NOTE; BE VERY CAREFUL DOING THIS AND FOLLOW THESE INSTRUCTIONS CLOSELY! 10. Copy and Paste your Marketing copy into this message screen 11. Change the Subject Line to be custom for this message 12. UNCHECK THE ALLOW ALL RECEIPIENTS TO SEE NAMES AND ADDRESSES BOX 13. Don’t forget to UNCHECK THE BOX!! 14. Click the check box to Send a copy to yourself 15. Then search your Tier 1 Connections by Location or by Industry 16. This will produce a list of your Tier 1 Connections that meet your selection criteria 17. You can send this message to up to 200 connections at a time 18. If your query produces less than 200, then proceed to SEND, if not 19. Select a letter of the alphabet and see how many connections are selected 20. Add another letter of the alphabet until you are close to 200, then SEND the message 21. Sometimes you may need to double or triple click the Select All box 22. If there are over 200 in one letter of the Alphabet you have to individually select the connections 23. There may be times when you may have to manually click on the connections to add them 24. Then you’re done hit SEND, or repeat steps 19 to 23, until you’ve sent the message to everyone who meets your selection criteria 25. Write down the last record that you sent to; so you can pick up from that point going forward 26. Unlike an email, the advantage of this approach is that it can’t be deleted unopened. Your LinkedIn connections must deal with Forwarded Profile messages so you have a 100% open rate. © 2008 Integrated Alliances LLC, All rights reserved. | 
